Many event organizers are still facing question of whether the pivot to virtual meetings and corporate events. We share our three tips for smooth virtual event production.

Organize

From activations to virtual conferences, organization and planning is key. A good corporate event planner will set up the structure you will need to carry this process through. An event steering committee is a good start. Include the people with the experience you need, as well as key stakeholders.

This can streamline processes and communication and ensure you have the expertise you need on the team to deliver an event that will stand out from the crowd and deliver return on your investment.

Analyze

Take stock of what resources you already have available. What data, event production resources, virtual platforms and skills do you have access to? Can you go forward with those resources, or do you need to reach out to a corporate event planner for support?

Next, clearly define what the objectives of the event are, a step by step plan to make it happen. Get your team together and brainstorm virtual event ideas. If you need to bring in an expert to create event content, make event technology recommendations or assist with execution, your plan will show you where you need to build capacity to ensure success.

Implement

Event marketing requires particular focus for a virtual meeting or event. Attendees today are bombarded with marketing communications. Make yours stand out!. Show them why they should give you their attention in the crowded global virtual event marketplace and attend your event. Once you have their attention, ensure your message is clear and woven through every part of your event from the first invitation to the last post event communication.

Have the right technology platform for your event and and the the technical expertise in the team to ensure the event goes off without a hitch.

Vary your virtual event content by switching between live and pre-recorded sessions to maintain engagement and ensure your speakers are on message and well-rehearsed.

Each organization has its own unique needs and context. A virtual brand experience, virtual activation, virtual conference and a virtual product launch all have different needs and requirements. Huddle can assess your options in more detail and guide you through a virtual event strategy tailored to your needs. Contact a Huddle Virtual Event Expert to get started.

Learn more in our free Pivot to Virtual E-book – a comprehensive guide for successfully moving your events online.

Let’s chat about your meeting and events program and how we can support your events program. Contact us here…