Keeping attendees engaged is the key to a successful event – virtual or in-person. Here are the three things you need to focus on to keep people focused on you…
Smart event strategy
They key to developing a solid event STRATEGY is to ask yourself four fundamental questions:
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Why are we hosting this event?
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Who is our audience?
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What do they want out of attending?
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What do we want attendees to feel, think & do?
Honest and specific answers to those questions will show you your objective, your target audience and allow you to build a strategy to reach your goal.
Well though-out content
Once you have your event strategy in place, creating relevant and exciting CONTENT will flow from there. Make it appealing, dynamic, concise, and easily digestible. But don’t fall into the trap of just inserting your in-person event into a virtual format. Adapt your offering to harness ways in which the virtual experience is different. It is important to be open to new ideas about the structure of your program and new ways to incorporate creative elements to get the most out of your digital investment.
The right technology
Having the right TECHNOLOGY and experts who can support you in the use of that technology is essential to ensure your virtual event keeps attendees engaged. Here are some of the interactive features you could use to create engagement:
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Pre-event activities or tasks
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Energizers
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Pre-event activities or tasks
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Energizers between sessions
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Breakout between sessions
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Breakout groups
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Live quizzes
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1-on-1 networking
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Digital content downloads
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Delegate content uploads
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Forums and discussion pages
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Live chat or Q & A
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Event apps
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Gamification
With these tools in hand, you should be well on your way to holding an engaging virtual event. If you want to find out how Huddle can support event professionals in these complex times, contact us below.
Let’s chat about your meeting and events program and how we can ensure attendee engagement is high at your next event. Contact us here…
